ABOUT US

The Karlyn Group’s mission is to provide growth for companies that don’t have the internal bandwidth to do it themselves. We’ve collectively worked for and with big brands, small start-ups, and everything in between. So no matter what issues your company is facing, we’ve probably seen and tackled something similar—or crazier.

We treat each project as if it were our own and believe in a hands-on approach. If you don’t watch out, you may start seeing us near the water cooler, sitting in team meetings, and taking your employee-only parking spots! We are dedicated to understanding the ins and outs of your business and helping you reach the next level. You can think of us as an energy boost for your brand.

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Amy Zucchi

Founder & Managing Director

Amy is an experienced marketer and sales professional specializing in media, events, product creation and launches—as well as creating successful growth-oriented branding and marketing campaigns. She has managed multi-million-dollar budgets—and departments with $50 million+ in revenue—across industries including finance, insurance, collectibles, manufacturing, publishing, and construction. On the flip side, Amy has exceeded sales and marketing goals with annual budgets as low as $15,000, utilizing relationships, trades, and creative promotions. Amy has created and launched many new products and departments that resulted in growth and company expansion.

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Katherine Fleming

Digital & Marketing Strategist

Katherine has over 20 years experience in branding, digital strategy, marketing and communications for media, events and information services industries. From strategizing to implementation of result-driven marketing programs, Katherine sets herself apart by continually being successful in helping companies achieve and exceed their sales targets and meet their business objectives. Katherine handles brand development, social media marketing and go-to- marketing planning and execution for our startup businesses.

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Gina Amatruda

Head of Marketing & Events

With more than 25 years of experience in meetings, events and tradeshow management, Gina is familiar with every element of the management and execution process and puts the highest priority upon the delivery of unique creative solutions that exceed customer expectations. She brings a wealth of knowledge from her experiences conducting various sized meetings. She has been an independent contractor since 2010 and has managed a number of different events within the healthcare, technology, and education industries. Gina previously worked for Reed Exhibitions in Connecticut.

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Rachel Mehta

Project Director

Rachel is our Project Director, and with her decade+ of marketing experience on both the ad agency and client-side, she navigates well between both worlds as she takes care of client projects. Her background concentrates on event marketing as well as recruitment marketing, most recently at JPMorgan Chase. Rachel works on marketing projects and overseeing our Webinar business within the Construction space.

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Nina Gonzalez

Lead/UI and UX Expert

Nina Gonzalez is a marketing and user experience expert. She has worked in the communications industry for over 30 years developing e-products for the educational and professional markets. Earlier in her career, Nina developed software, videos and websites for John Wiley & Sons, McGraw-Hill, Standard & Poor's and SourceMedia. Now Nina is a media consultant for non-profit organizations and small businesses with a focus in marketing and user experience. Nina manages websites, e-marketing programs, email campaigns, search engine optimization and social media accounts. She devotes a portion of her time to volunteer work for New York Women in Communications.

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Stephanie Massoud

Client Development Specialist

Stephanie is a seasoned senior sales executive with 20 years experience. Most recently, she worked in media selling events and advertising across multiple industries including banking, accounting, credit, collections, hospitality and more. She has successfully grown portfolios more than 20% in a down market, generated 30% of the total revenue from bringing in new business and managed portfolios of $1.5 million in annual sales for multiple years. Prior to working in the media industry, she was a publicist in Los Angeles for clients including Cindy Crawford, Alec Baldwin, Ted Danson and Angela Bassett. Stephanie focuses on high-level sales and selling within our Construction portfolio for events and business development.

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Tiffany Coe

Marketing Consultant

Tiffany is a communications and marketing specialist who has worked with an array of B2B and B2C media properties. She regularly prepares email campaigns, website content, media kits, and other collateral for brands big and small. Tiffany specializes in copywriting, editing, branding, and partnerships. Tiffany handles content creation and marketing within our Construction business portfolio.